Story Highlights are a way for a new visitor to your profile to get to know you and see what you're all about.īut the varying Highlights Covers can often break the flow of your beautifully curated Instagram page and create the sense that you need a strong brand or topic of expertise. Many people use Instagram as their sole platform for building a community, marketing themselves and their businesses, and running ecommerce shops. Not only do they give more longevity to your Instagram Stories that you worked so hard on (and the precious memories you don't want to lose), Instagram Highlights have become a kind of badge menu for your profile. Instagram Story Highlights have become much more than a repository for your best stories.
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